MGMT 600 MBA Capstone_ XXXXXXXXX_ Transport Final Project_Industry_Marketing_Operation_Financial_Analysis
MGMT 600 MBA Capstone_ XXXXXXXXX_ Transport Final Project_Industry_Marketing_Operation_Financial_Analysis
MGMT600 MBA Capstone_ XXXXXXXXX_ Transport Final Project_Industry_Marketing_Operation_Financial_Analysis
MGMT600 MBA Capstone_ XXXXXXXXX_ Transport Final Project_Industry_Marketing_Operation_Financial_Analysis
MGMT600 MBA Capstone_ XXXXXXXXX_ Transport Final Project ( Please use it as a solution guide only). This will help you in your MGMT 600 project.
Please use it as a solution guide only Please use it as a solution guide only Please use it as a solution guide only
Business Plan: The Beginning
you will begin your course project, which is to develop a business plan for a fictitious business idea that you and your team will create. The first order of business is to join a team, select a Team Leader and Section Manager, and then create a Team Charter.
pick a topic
The Team Charter includes a section for you to describe your Product or Service concept. You will describe your Product or Service on the Team Charter.
Industry Analysis
Marketing Plan
Financial Plan
Operations Plan
Executive Summary / PP Presentation with Speaker Notes
Elevator Pitch
Team Leaders
Business Plan: The Problem & Answer
To complete the section, please make sure you handle the following:
2. Develop your Charter Product or Service Description
In the Product or Service Description section of the Team Charter, you will describe your product or service idea and your intended target audience. You want to identify a problem to solve for your prospective customers and explain why your product or service is the answer. Your Product or Service Description should also include a brief statement of your mission, values, or vision.
Mission Statement/Values/Vision Statements
describing your mission, value, and vision. These are not necessarily three separate items, and companies often create a combined statement summarizing these attributes.
3. Collaborate on your business plan
Final Submission: Team Charter
Business Plan: Industry Analysis
To complete the section, please make sure you handle the following:
1. Research the environment in your industry to complete the Industry Analysis
investigate the industry where your business will compete. What is the size of this industry? Who are the major players? What regulations will affect your company? What does the customer profiles look like? etc. These questions and more are need to be answered before you develop your Industry Analysis section.
2. Develop Industry Analysis Section.
a. Industry Review
This is a look at the size of the overall industry, drilling down to your location and niche.
b. Regulations Review
This section will take an in-depth look at various local, state, and federal rules and regulations that may affect your plan.
c. Competitive Analysis
This is the part of the plan that evaluates the major competitors in the marketplace.
d. Market Segmentation (potential customers), Market Growth Potential
The section explains the potential of the marketplace and profiles your customers by areas such as income, age, culture, gender, etc.
3. Is the idea STILL viable?
4. Collaborate on your Business Plan by posting to your Team Discussion Area.
Business Plan: The Marketing Plan
1. Research the environment in your industry.
In the marketing area, you will focus on the 4Ps (product, price, place, and promotion). Be sure you understand the strategic direction of the firm as you are developing these 4Ps by posting in the team discussion area and soliciting feedback.
2. Complete the Marketing Plan.
Marketing Plan which includes these areas:
A. Products and Services
This section focuses on the PRODUCT part of the 4Ps, which provides the basics of the products and/or services you will be offering.
B. Target Market Segment Strategy
In this section, we look at the PROMOTION part of the 4Ps, where you will tell us how you plan to market your services listed in the Products and Services section. In this section, you will describe the customers you plan to target, utilizing both demographic and psychographic descriptions. You can gather more information about your Target Market by conducting Primary Research
C. Value Proposition and Competitive Edge
This section concerns describing the value of your idea. In other words, you will want to describe your company’s unique advantages and why you are better than the competition.
D. Marketing Strategy
This section covers several Ps: Promotion, placement, and price are all discussed as you describe various advertising and marketing strategies you plan to deploy in order to sell your idea to the customers. You discuss how you will distribute this product and/or service and at what price.
E. Sales Strategy
The final section will cover PROMOTION again. After describing your target market above, how do you plan to capture their attention with advertising and promotion?
3. Is the idea STILL viable?
4. Collaborate on your Business Plan by posting to your Team Discussion Area.
Business Plan: The Financial Plan
1. Discuss your strategic overall financial strategies with your team.
In the financial area, you will focus on funding, sales, expenses, and required financial statements.
2. Complete the Financial Plan.
A. Start-Up Funding
B. Use of Funds
C. Important Assumptions
D. Break-Even Analysis
E. Projected Profit and Loss
F. Projected Cash Flow
G. Projected Balance Sheet
H. Business Ratios
3. Is the idea STILL viable?
Is this idea STILL viable? After you have finished evaluating the costs and forecasted the revenues, do they look good? Do the numbers make sense? Do you need to raise the prices in the marketing section? Do you need to change your target market? Do you need to adjust your products? Do you need to adjust the operating expenses?
Business Plan: The Operations Plan
1. Discuss your strategic overall operational strategies with your team.
how the operations will be deployed. What is the organizational chart going to look like? What technologies will you use? What are the backgrounds of your teammates and their roles in your fictitious business plan? Be sure you understand the goals of the group before you develop the Operations Plan.
2. Complete the Operation Plan.
which includes these areas:
A. Strategy and Implementation
B. Technology Plan
C. Management Team
D. Organization Chart
E. Management Team Gaps
3. Collaborate on your Business Plan
Business Plan: The Pitch and Executive Summary
1. Create the Executive Summary for your Plan.
2. Create an Elevator Pitch.
may be asked to explain your idea to many different people when you are looking for investors. Having a succinct statement that you can tell folks will be helpful.
You are to write a 3-4 paragraph description of your business plan. In other words, in 3 minutes or less, what is the PROBLEM and how is your plan going to solve this?
3. The PowerPoint
You will present a Powerpoint presentation in Week 8.
Business Plan: The Finish
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