Week 1 Project Tasks
Course Project: Petrie’s Electronics “No Customer Escapes” Customer Relationship Management (CRM) System
Petrie’s Electronics needs to improve its marketing and customer retention by increasing customer loyalty. The marketing department is in need of a Customer Relationship Management (CRM) system. Upper management has selected No Customer Escapes as the top Information Technology project this year.
Week 1: Course Project: Petrie’s Electronics “No Customer Escapes” Customer Relationship Management (CRM) System
Petrie’s Electronics Case Questions Solutions (Chapter 2)
How do information systems projects get started in organizations?
How are organizational information systems related to company strategy? How does strategy affect the information systems a company develops and uses?
What do you think Jim’s next step would be?
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