Exam 080629RR INDIVIDUAL INFLUENCES ON BEHAVIOR All Correct Answer

Exam 080629RR INDIVIDUAL INFLUENCES ON BEHAVIOR All Correct Answer

Exam 080629RR INDIVIDUAL INFLUENCES ON BEHAVIOR All Correct Answer

Exam 080629RR INDIVIDUAL INFLUENCES ON BEHAVIOR All Correct Answer

Exam 080629RR INDIVIDUAL INFLUENCES ON BEHAVIOR All Correct Answer

Exam: 080629RR – INDIVIDUAL INFLUENCES ON BEHAVIOR
Questions 1 to 20: Select the best answer to each question. Note that a question and its answers may be split across a page break, so be sure that you have seen the entire question and all the answers before choosing an answer.

1. Physical characteristics of objects such as their shape, size, and color are referred to as
A. perceptual inferences.
B. individual factors.
C. surrogate indicators.
D. stimulus factors.

2. When individuals come into contact with environmental stimuli either accidentally or through their own
deliberate goal-directed behavior, _______ has occurred.
A. exposure
B. attention
C. sensation
D. interpretation

3. The _______ is the lowest intensity level at which an individual can experience a sensation.
A. differential threshold
B. terminal threshold
C. absolute threshold
D. schema

4. Charlene has always been impressed with the quality of Campbell’s soup. When she saw a new brand of
Campbell’s soup in the store, she assumed that it must also be good. This process is an example of
A. behavior shaping.
B. reinforcement.
C. stimulus discrimination.
D. stimulus generalization.

5. Personality characteristics that distinguish individuals from one another and that translate into relatively
permanent and consistent response patterns are known as
A. traits.
B. cues.
C. motives.
D. drives.

6. Leslie anticipates a potentially significant gain from expending time and effort in comparison shopping
before she purchases her wedding gown. Purchasing the wedding gown is a _______ decision for Leslie.
A. low-involvement
B. high-involvement
C. cognitive
D. constructive

7. Which of the following is a correct statement about nonprogrammed decisions?
A. Nonprogrammed decisions are performed with minimal effort.
B. Nonprogrammed decisions require no special thought on the part of the consumer.
C. Nonprogrammed decisions result from novel circumstances or situations that consumers encounter infrequently.
D. Nonprogrammed decisions involve a high level of brand loyalty.

8. _______ theory attempts to explain how decision makers, under risk conditions, value different options
and assess the positivity or negativity of their outcomes.
A. Attribution
B. Goal pursuit
C. Reasoned action
D. Prospect

9. People who are generally unwilling to seek and accept challenges are referred to as
A. opinion leaders.
B. low achievers.
C. opinion receivers.
D. low sensation seekers.

10. The sum total of an individual’s inner psychological attributes is referred to as
A. perception.
B. the self-concept.
C. motivation.
D. personality.

11. A commercial for a luxurious automobile employs the _______ function when the ad depicts a fancy
and expensive car as evidence of a successful career.
A. knowledge
B. value-expressive
C. ego-defensive
D. utilitarian

12. The process of _______ involves forming a connection between a conditioned stimulus and an
unconditioned stimulus.
A. classical conditioning
B. operant conditioning
C. cognitive learning
D. high-involvement learning

13. In the _______, a researcher asks each participant to collect a minimum of 12 images that represent his
or her thoughts or feelings about a specified topic.
A. picture-sorting technique
B. verbal projective technique
C. Zaltman Metaphor Elicitation Technique
D. Thematic Apperception Test

14. Marian buys whichever dog food happens to be on sale because feeding her dog doesn’t relate to her
central values and beliefs. Marian’s shopping attitude toward dog food can be described as
A. valent.
B. peripheral.
C. responsive.
D. intense.

15. In the terminology of motivation, acquired needs are best described as _______ conditions.
A. required
B. expected
C. inherited
D. learned

16. When Ken buys one brand of wine for his nephew’s house-warming party and a different brand for his
Aunt Marie’s birthday, he is being influenced by the situational variable known as
A. physical surroundings.
B. task definition.
C. antecedent state.
D. social surroundings.

17. Caroline recently lost her job as a computer analyst. She needs to buy a new suit for an upcoming job
interview. Her problem of having nothing appropriate to wear for interviews is mostly due to
A. changed life circumstances.
B. product acquisitions.
C. contracted means.
D. assortment depletion.

18. Ads, price promotions, and point-of-purchase displays are examples of
A. environmental cues.
B. emotional cues.
C. cognitive cues.
D. physiological cues.

19. Learned predispositions to respond in a consistent manner in respect to a given object are known as
A. attitudes.
B. perceptions.
C. personality traits.
D. motivations.

20. A _______ is a set of expectations that provide a structure for understanding and interpreting new
information.
A. halo effect
B. schema
C. context
D. script

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