MGMT 520: Articles in the News
Gillette Ad Controversy

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Articles:

https://www.forbes.com/sites/charlesrtaylor/2019/01/15/why-gillettes-new-ad-campaign-is-toxic/#315614e75bc9

Back in 1989, Gillette made a big impression on consumers with a Super Bowl ad using the tagline “The Best a Man Can Get.” For 30 years, the company successfully reinforced the high quality of its products via use of the tag, and was able to charge a price premium yet gain market share.  In 2005, the highly valuable brand was acquired by mega-marketer Procter and Gamble for $57 billion………………………………………………………………………..

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