MGMT600 Business Planning Seminar Individual Research Paper Complete Answer

MGMT600 Business Planning Seminar Individual Research Paper Complete Answer

MGMT600 Business Planning Seminar Individual Research Paper Complete Answer

MGMT600 Individual Research Paper
Marketing Message
Does the paper include a clear marketing message?
Is the marketing message effectively communicated throughout the marketing collateral?
Marketing Strategy
Is the marketing strategy reasonable for the industry? Is it clearly presented?
Are the communication vehicles clearly presented and reasonable?
Marketing schedule
Marketing budget
Include ads or brochures to demonstrate your advertising ideas.
Research
Industry standards and best practices for sales projections are utilized where appropriate. If market standards are not used an alternative is recommended.
Details are researched and assertions are supported.
Earn points for using at least five academic or business sources (deduct 2 points for four sources, 4 points for three sources and so forth.)

Requirements for All Topics
• Use MLA formatting—12-point font, legible font, double-space your text, use one-inch margins on your pages.
• Submit your paper to turnitin.com.
Length: 5–10 pages including flowcharts, exhibits, and reference page.

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